Written Communication
Magazines, newsletters, Internet sites, customer testimonies,
reports, event coverage, white papers, press kits, off-prints,
product sheets...

'Optimised written communication'
The L.C.S.M. agency has perfected an original method
of optimising your written communication based on the five
following points.

Definition of your written communication strategy
Depending on the particularities of your profession, the position of your company on your target market, and your development strategy, together we develop the communication strategy best suited to your specific situation.

Content production
We look after the editorial and/or the translation of all your documents, whether they are specific to your profession such as White Papers, specific to your company such as press kits, releases or product brochures, or more general such as success-stories or company letters. We also take care of your electronic letters, their delivery, and the updating of your website content.

Optimised usage
The same piece of text can be used in several different ways depending on whether it is on the web, a brochure, a magazine or elsewhere. In the same way, the form the original text can take depends on the reader population being addressed. The single aim of this point is to optimise the use of your text, and therefore you investments.

Visibility
How can you increase the chances of your written communication (user testimony, white book, product sheetÉ) actually being read by your target audience? This point aims at optimising your referencing and improving the visibility of your writings.

Profitability study
It is always risky to advance a posteriori ROI figures for a particular investment. We have developed a means of tracking a text from its first publication, in order to determine precisely the use that is made of it, and to be able to appreciate your ROI proactively.

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